Choosing the right email marketing tools is just as critical to the long term success of your business as your choice of web hosting and internet service provider. Ideally the tools that you choose to utilize should not only help you connect with your prospects and customers more effectively, but they should also help to maximize the efficiency and impact of those interactions. Ultimately, having the right set of tools at your disposal can lead your business to greater levels of productivity, while increasing the overall profitability at the same time.
There are a few primary functions that the tools in your email marketing arsenal should perform. The first and probably most obvious is the role of relationship management. This would include the mechanism by which subscribers are added to your marketing list, the automation of the follow up process and the management of the subscriber database. The primary purpose of these types of email marketing tools are automation and efficiency. By freeing up the time and energy that would otherwise be spent in managing the contact list, the business owner can now concentrate those efforts on improving the effectiveness of the interactions with the list subscribers. Things to consider when evaluating these types of tools would include lead capture options, auto responder functionality and ease of database management.
Personal branding is the next piece of functionality that a business owner should evaluate when considering which tools and providers to utilize. Ideally every piece of email correspondence that a business sends out should reinforce the brand identity of that business. An effective system will include email marketing tools that allow for repetitive personal branding. Some of the features that you may want to consider are customizable lead capture forms and pages. Many service providers also have customizable HTML templates for outgoing broadcasts and correspondence. Another consideration is the ability to incorporate social media linking to your broadcasts. Each of these things can be instrumental in creating a powerfully unique personal brand for your business.
Finally there are tools that track the effectiveness of your marketing efforts. First and foremost in this set of functional capabilities is the ability to monitor the response of your subscribers to the marketing efforts that you are sending to them. At the very least these tracking mechanisms should track such things as opens, bounces and unsubscribe requests. Ideally, the best email marketing tools will go far beyond those bare minimums by tracking the clicks on each particular link and identifying the subscribers who clicked on those links. This functionality should also give insight into the number of times a particular individual has opened both the original email and followed the links contained within.
To simplify this process there are now a number of exceptional email service providers who have bundled multiple functional capabilities into their online email marketing platforms. For a small monthly subscription fee, the service provider offers the email marketing tools mentioned above plus additional business building resources. The automation and efficiency that these services offer to the business owner are well worth the cost of the monthly investment.
Being equipped with the best email marketing tools begins with choosing a great online email marketing provider. Mailigen offers a complete range of email marketing services to businesses both large and small.
Article Source: http://EzineArticles.com/6134966
There are a few primary functions that the tools in your email marketing arsenal should perform. The first and probably most obvious is the role of relationship management. This would include the mechanism by which subscribers are added to your marketing list, the automation of the follow up process and the management of the subscriber database. The primary purpose of these types of email marketing tools are automation and efficiency. By freeing up the time and energy that would otherwise be spent in managing the contact list, the business owner can now concentrate those efforts on improving the effectiveness of the interactions with the list subscribers. Things to consider when evaluating these types of tools would include lead capture options, auto responder functionality and ease of database management.
Personal branding is the next piece of functionality that a business owner should evaluate when considering which tools and providers to utilize. Ideally every piece of email correspondence that a business sends out should reinforce the brand identity of that business. An effective system will include email marketing tools that allow for repetitive personal branding. Some of the features that you may want to consider are customizable lead capture forms and pages. Many service providers also have customizable HTML templates for outgoing broadcasts and correspondence. Another consideration is the ability to incorporate social media linking to your broadcasts. Each of these things can be instrumental in creating a powerfully unique personal brand for your business.
Finally there are tools that track the effectiveness of your marketing efforts. First and foremost in this set of functional capabilities is the ability to monitor the response of your subscribers to the marketing efforts that you are sending to them. At the very least these tracking mechanisms should track such things as opens, bounces and unsubscribe requests. Ideally, the best email marketing tools will go far beyond those bare minimums by tracking the clicks on each particular link and identifying the subscribers who clicked on those links. This functionality should also give insight into the number of times a particular individual has opened both the original email and followed the links contained within.
To simplify this process there are now a number of exceptional email service providers who have bundled multiple functional capabilities into their online email marketing platforms. For a small monthly subscription fee, the service provider offers the email marketing tools mentioned above plus additional business building resources. The automation and efficiency that these services offer to the business owner are well worth the cost of the monthly investment.
Being equipped with the best email marketing tools begins with choosing a great online email marketing provider. Mailigen offers a complete range of email marketing services to businesses both large and small.
Article Source: http://EzineArticles.com/6134966